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HERITAGE

When Guy Laroche launched his eponymous couture label in 1957, he had a clear aim in mind: liberating women’s bodies from rather a “New Look” to a more comfortable, understandable elegant design to “refined and discreet”.

His pioneering designs remarked fashionable decades: creations of such coat-dress and shirt-dress continue to lead the fashion in women’s wardrobe today. Mr. Guy Laroche launched Guy Laroche Monsieur and the perfumes “Fidji” in 1966 and “Drakkar Noir” in 1982. After selling dozens of million, the house soon to be an hotspot for its clientele: Jane Fonda, Faye Dunaway or Mireille Darc milled around his boutiques.

His fashion-leading efforts were widely recognized in 1987 when he was awarded for the Légion d’Honneur by the French government. After Guy Laroche passed away in 1989, creative elements of his house passed onto several designers including Michel Klein, Alber Elbaz, Marcel Marongiu, Adam Andrascik and today René Richard.

BRAND STORY

Guy Laroche is a reputable French fashion Brand, famed for its elegant and refined designs.

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